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~15% TCO Reduction
Hardware Lifespan Extended 2 Years
AI and Crypto Hyperscaler Blueprint
Data CentersCryptoAI InfrastructureTCO Optimization
Context
Post-Bitcoin halving (mid-2023), client faced margin pressure from declining hash prices and rising energy costs. Needed a cohesive global expansion strategy.
Challenge
Bitcoin mining consumes significant energy and margins were being compressed. The company needed to optimize its global infrastructure and position for the convergence of AI and crypto compute.
Approach
- 01Analyzed 20+ global jurisdictions for regulatory environment, energy costs, and tax efficiency
- 02Modeled total cost of ownership across potential data center sites
- 03Built dual-use infrastructure framework enabling transition from crypto mining to AI compute
- 04Identified that technological advancement in processing had slowed, meaning hardware could be utilized longer if placed in optimal locations
Results
Approximately 15% reduction in total cost of ownership
Extended hardware lifespan by up to two years through optimized siting
Repositioned portfolio for AI-crypto convergence, unlocking new revenue streams
Key Insight
"The strategic pivot wasn't abandoning crypto - it was building infrastructure flexible enough to capture AI demand while maintaining crypto optionality."